Helping AliceBlu Aero to realise their revolutionary new seating concept
Replin by Hainsworth were thrilled to collaborate with AliceBlu Aero in the creation of their revolutionary new seat, the Quantum series.
AliceBlu Aero was established in 2021, to support the anticipated boom in demand for aircraft seating as the world came out of lockdown. With the increasing trend for more efficient narrow-bodied aircraft and point-to-point customer service, AliceBlu saw an opportunity to develop a seat specifically designed to suit these new air travel habits.
The Quantum Series seat is a fully lie-flat business class seat pitched at a minimum of 35” that offers privacy and comfort to the passenger, while providing direct aisle access for easy movement around the cabin. In addition to enabling a relaxing journey, the Quantum Series seat is also designed to act as a fully functional ‘office in the sky’.
Replin by Hainsworth were contacted by AliceBlu ahead of their product launch at the 2022 Aircraft Interiors Expo (AIX) and commissioned to design and create a vertical surface fabric that was eye-catching and communicated the brand’s modern ethos.
In collaboration with AliceBlu and aviation design agency Factorydesign, we developed a custom Eclipse 5300 fabric with a bespoke nature-inspired design. Our Eclipse fabrics are coveted by leading airlines for combining luxury and outstanding technical performance, being lightweight, tightly woven and highly durable with a soft warm finish. Eclipse fabrics can be redesigned to suit the requirements of any client, making them the perfect textile for this project. The teal-and-ecru leaf-patterned textile was designed to appear fresh and modern, and to create a relaxing feel to entice AIX visitors to try out the seat for themselves.
Ryan McNeice, Managing Director at AliceBlu Aero, said, “We’re so happy with the fabrics created by Replin, they really bring the seat to life. We wanted to go out all guns blazing, and it was a great success. We got so many compliments and good feedback on the whole concept during our time at AIX.”